GoodWork Academy has grown from a recognition that our work is shaped by who we are not just what we do, and who we are is shaped by our work.  We cannot separate the work and the worker.

As a project of ICMC – Partners in Communication, GoodWork Academy seeks to encourage and enable leaders in all fields of professional practice to do good work through practice-centred, values-based research and learning – to explore the path to practical wisdom, the invisible heart of good practice.  This includes a Programme in Advanced Professional Practice offering a route to post-graduate qualifications at certificate, diploma, masters and doctoral level in cooperation with UK universities.


The Core Team


Dave Adams (PhD) has had a varied career that includes time as a journalist, a research tutor in higher education, and an organisational consultant in the UK, India, Hong Kong and parts of Africa, the Middle East and Europe. He has experience working for an international broadcasting organisation, a pan-European satellite educational network, an online news service and a study and research centre focused on international development.

His PhD explored the inner qualities of professional practice and was awarded by the Centre for Action Research in Professional Practice at the University of Bath.  He is a Training Associate of the World Media Trust, a non-executive director of the International School of Storytelling, and a member of The Centre for Narrative Leadership.


Andrew Steele is Executive Director of the International Communication Training Institute and a Director of NetWorks Media Consultants Ltd.

Andrew worked for the BBC, and was head of English programmes for HCJB Global in Ecuador. He has over 30 years experience in various media as a journalist, presenter, producer, and editor. His current role see him travelling extensively in the developing world providing media training and consultancy to charity and Church media initiatives.

He has an MA in Communication Practice and a Post Graduate Certificate in Education (Post Compulsory Education and Training). He is researching Developing Trainers for Media and Management Training in Transitional Educational Contexts as part of a doctoral programme at Middlesex University in the UK.


Christopher Singh (MA) is a seasoned trainer with over 30 years of broadcasting experience in India, Seychelles, Africa and the UK. He served as a programme producer and newscaster with FEBA Radio for 13 years, then joined Radio Worldwide and served as Director of Training for over 15 years. Chris runs regular training courses internationally. He completed an MA in Communication Practice from the University of Wales and a Post Graduate Certificate in Education and Training from Huddersfield University (UK).  Recently Chris completed a three year assignment with the United Nations as Chief of Training in Sudan for UN Radio, Miraya FM.


Clayton Peel (PhD) is a former Deputy Editor of The Chronicle, a daily newspaper in Zimbabwe, and was until recently a two-term vice-chairman of the Britain Zimbabwe Society.  His doctoral research focused on the internet communication practices of groups of Zimbabweans in Britain and how they related practically to their homeland and its politics. His MA dissertation was concerned with the media and communication practices of the Zimbabwean church, focusing particularly on the different approaches of the then Catholic Archbishop of Bulawayo, Pius Ncube, and former Anglican Bishop of Harare, Nolbert Kunonga, at the outset of the political and economic crises in the country leading up to the Presidential election of 2002.  Clayton is a Lecturer in Journalism at Daystar University, Kenya.